About
Noamdan is the project of Daniel Campos Lozada, a creative director and illustrator in Buenos Aires with more than 8 years in visual identity, graphic design, UI/UX and digital illustration. He is the founder of Abrandados.
Journey
This is the path from designing identities at a studio to running an agency of my own. Each stage added a layer: first brand and illustration, then the user experience and, finally, the strategy for a brand to grow. In parallel, the Lab is where I try out ideas with no client.
2019 to 2021
Whaaat? Studio
A Martinique studio, now closed. Senior graphic designer. Led visual identity, illustration and UX/UI: 18 visual identity projects and the design of 5 iOS and Android apps.
2022 to 2023
ecommerce-Platforms
UX consultant, July 2022 to October 2023. Wireframes, prototypes and usability tests; readability improvements that raised visit time by 20%.
2022 to present
Abrandados
Founded the growth branding agency and has been its creative director since January 2023. Directed the creatives for the launch of a 1,500-person gaming event, sold out in 5 days.
In parallel
Lab
Playable experiments: ideas from creative direction, music and interaction turned into complete video games.
How I work
Every project, from a new brand to a video game, follows the same order.
First I organize the information and people's journey, with card sorting, information architecture and wireframes. Then I prototype and test, and only then do I work on form: composition, grid and Gestalt principles.
I design with pencil. I consult predictive models of human behavior and heatmaps to decide where to put attention.
In product, I set priorities and leave the minimum to ship an MVP. The rest gets iterated.
In branding, I study in depth who I'm talking to: their interests, how they communicate and what they consume. With that I adapt image, tone and voice to their ecosystem.
I work in Spanish and English.
Frequently asked questions
- Who is Daniel Campos Lozada?
- Daniel Campos Lozada is a creative director and illustrator from Buenos Aires, Argentina, with more than 8 years in visual identity, graphic design, UI/UX and digital illustration. He is the founder of Abrandados, a growth branding agency, and the creator of Noamdan.
- What is Noamdan?
- Noamdan is Daniel Campos Lozada's project as a creative director and illustrator. It gathers his work in creative direction, brands, illustration and video games, his own and his clients', plus his lab of playable experiments. It is based in Buenos Aires, Argentina.
- What design and creative direction services does he offer?
- He offers brand identity and logos, art direction, illustration, interface and website design, and campaign pieces. He works from Buenos Aires and remotely, with brands in Argentina, Martinique and France.
- What is Abrandados?
- Abrandados is a creative growth branding agency in Buenos Aires, about four years old. It combines brand identity with marketing strategy so brands grow.
- Who founded Abrandados?
- Daniel Campos Lozada founded Abrandados and is its creative director. He is still part of the agency.
- What is growth branding?
- Growth branding combines a brand's identity with marketing so it grows, instead of treating design and customer acquisition as separate jobs. It's Abrandados' approach.
- What is the Noamdan Lab?
- The Lab gathers playable experiments: ideas from creative direction, music and interaction turned into complete video games. It includes Asteroid Pong, a neon 3D pong played on the web, and Acorde Cero, a video game for learning guitar, in development.
- What is Asteroid Pong?
- Asteroid Pong is a 3D Pong with a neon look, created by Daniel Campos Lozada. It has procedural bosses and titans, music generated while you play and a secret retro mode. It runs in the browser and has a private beta for Android.
- How do I contact Daniel Campos Lozada?
- You can write from Noamdan's Contact page, or find him on LinkedIn, Instagram and X. He is in Buenos Aires, Argentina.