Abrandados is a creative growth branding agency in Buenos Aires, about four years old. It combines brand identity with marketing strategy so brands grow.

Who founded Abrandados?

Daniel Campos Lozada founded Abrandados and is its creative director. He is still part of the agency.

What is growth branding?

Growth branding combines a brand's identity with marketing so it grows, instead of treating design and customer acquisition as separate jobs. It's Abrandados' approach.

Abrandados

Abrandados is a 100% online creative agency that combines branding and marketing strategy. A brand's identity and its growth are worked on together.

Daniel Campos is the founder of Abrandados and has been part of the agency since day one. It is about four years old and works with brands that want to grow without losing their identity.

Creative director since January 2023. 2024 recognition: Most Innovative Agency in Digital Branding & Marketing, Argentina (Innovation in Business).

abrandados.com

How a brand grows

A brand grows when someone finds it, understands it, chooses it and chooses it again. Abrandados works those four stages, which form the growth cycle, and designs the identity so each one works. Below, what happens at each stage.

Acquisition

Stage 1

Performance marketing, SEO, social media and content so the brand reaches those who are looking.

Consideration

Stage 2

Content and automation so the brand explains itself and gets remembered.

Conversion

Stage 3

Conversion optimization: less friction between interest and purchase.

Retention

Stage 4

Automation and follow-up to sustain the relationship with the customer.

What a brand is made of

A brand is like an iceberg. Above the surface is what you see: the logo, colors, typography, iconography and patterns. Below, what holds it up: differentiation, positioning, target audience, vocabulary, identity, story and pillars. Abrandados works from the bottom up, from the deep to the visible.

Logo
Colors
Typography
Iconography
Patterns
Differentiation
Positioning
Target audience
Vocabulary
Identity
About
Pillars

How we work

Abrandados works with Scrum: goals per sprint and strategic stages. Every project starts with a kickoff meeting to define strategy and priorities. Then the campaigns go out, get adjusted along the way, results are reported and the strategy is reviewed periodically.

Frequently asked questions

What is Abrandados?: Abrandados is a creative growth branding agency in Buenos Aires, about four years old. It combines brand identity with marketing strategy so brands grow.
Who founded Abrandados?: Daniel Campos Lozada founded Abrandados and is its creative director. He is still part of the agency.
What is growth branding?: Growth branding combines a brand's identity with marketing so it grows, instead of treating design and customer acquisition as separate jobs. It's Abrandados' approach.